Innovation is essential for improving efficiency and adding value in the business world. This applies to all industries, including short-term rentals, which are becoming increasingly competitive due to new entrants. Fred Cercena, CEO of GetAway Vacations, provides insights into how innovation transforms the short-term rental landscape. Leading the Way Fred Cercena’s GetAway Vacations, located in Killington, Vermont, is a property management company that recognizes the importance of innovation in this...